Checkout Aisle Displays, Modules
Having entered the shop a man/woman as a rule buys the products which were planned to buy and which he/she currently needs. There are however products which are bought spontaneously, this is the so-called impulse purchase. Most often it happens when standing next to the register where the buyer spends 5 to 10 minutes on an average. Willy-nilly he studies the exposed products and buys them if they are presented correctly. It is due to this that the checkout aisle makes an important part of any sales area. High quality checkout aisle equipment may increase sales by a factor of several times and attract more clients. As a rule, the checkout aisle trade displays are installed either before or after the register conveyor band. Their purpose is to stimulate impulse purchases. Laid out on them are the various small products: chewing gums, cigarettes, cigarette lighters, chocolate bars, sugar candies, wet wipes, etc. The season articles are also placed on them. The most vivid example is mineral water and juices which are so popular during the summer heat. As for clothing stores, the impulse demand articles there are haberdashery and bijouterie.